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Hate dogs? Buy Skechers

February 6, 2012

Dear Skechers, if I were going to wear shoes, they sure as heck wouldn’t be yours.

Three days before Christmas we adopted Gomez, a 3-year-old retired racing greyhound. Our kids wanted a dog and as a runner, I admired the greyhound’s incredible capacity for speed. It seemed like a perfect fit. But I really didn’t know much about greyhounds as a breed and I was clueless as to their life on the track. 

I had assumed that as the athletes and the moneymakers on the racetrack, the greyhounds were treated like super stars.  I envisioned little doggie Eli Mannings, LeBron James, Tim Tebows… They were probably getting fed steak and had their pick of the bitches after every race.

Unfortunately, this is not the case. According to the Humane Society, greyhounds at the track “spend the majority of their adult lives in crates or pens or in fenced enclosures. Human companionship is limited. Many enclosures are not climate-controlled, causing the dogs distress during inclement weather.”

The lucky ones like Gomez are adopted, but thousands more each year are killed: shot, bludgeoned, euthanized, allowed to starve to death, basically destroyed in the cheapest way possible as to not affect this gaming industry’s bottom line.

Apparently shoe company Skechers doesn’t care. They launched their new line of running shoes with a commercial that was filmed at a track with a known record of animal cruelty. With his Skechers on, French bulldog Mr. Quiggly manages to outrun the 40 mph racers. While you’re at it, why not put Skechers on Mr. Quiggly and have him fight Michael Vick’s pitbulls?

The commercial’s concept is cliché, but admittedly cute.  Whether you’re peddling light beer, nacho chips, stock trading or running shoes, if you want to catch the attention of the American public during the biggest football game of the year, your commercial must include at least one of the following elements: doggies, babies, or boobies.

Of course, I shouldn’t have expected anything more from a company like Skechers. After all, they’re the ones that several years ago started the most abominable shoe trend ever. Yes, I am talking about Shape Ups, you over there teetering along in those ridiculously clunky, unbalanced athletic shoes. Here’s a tip: If you really want to shape up your legs, save yourself $75 and simply take off your shoes. You may be surprised by how much going barefoot works the muscles in your feet, ankles, calves and shins. And at least in your bare feet you know you are not supporting animal cruelty.


From → Gomez

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